Save 35 per cent on Abba: The Official Photo Book: Īs far as most of the world is concerned, the ABBA phenemenon began 40 years ago, with a Eurovision triumph in Brighton.Īrmed with a song called Waterloo and outrageous costumes, two young couples put Swedish pop music on the map.īut for Björn Ulvaeus and Benny Andersson, the group’s male half, the story began eight years earlier, with a chance meeting on a Swedish country road. Ulvaeus poured cold water on rumours of a possible Abba reunion, saying: ‘If any one of us has opened the door a crack, I’m shutting it now.’ In my honest opinion we looked like nuts in those years.īut we figured people would remember us even if we finished ninth.’Ĭolleague Benny Andersson added: ‘I’ve never regretted any picture . . . He said: ‘Nobody can have been as badly dressed on stage as we were. Many Swedish bands made a practice of looking as flamboyant as possible. COSTUME DRAMA: ABBA's style owed something to Sweden's tax laws, which allowed deductions for clothing only if it could not be used for daily wear.
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